Vancouver, B.C. – November 24, 2025 – Coast Hotels Limited, a fully owned subsidiary of APA Hotel Canada, Inc. and one of North America’s fastest-growing and one of Canada’s largest hotel brands, is pleased to announce key leadership appointments that strengthen its executive team and position the brand for continued growth across North America.

As part of this evolution, Brigitte Diem-Guy has made the decision to step down from her role as Vice President, Revenue Strategies and Communication, effective December 1, 2025. She will remain with Coast Hotels as Brand & Communications Consultant, continuing to oversee brand and content strategy, internal and external communications, public relations, social media and influencer strategy, creative services, and U.S. digital marketing strategy, while maintaining her 24/7 crisis communications support role.

“We are deeply grateful for Brigitte’s leadership, mentorship, and countless contributions,” said Takamasa Machiura, President & CEO, Coast Hotels Limited. “Her influence and commitment to our brand will continue to shape our success as we move forward.”

In line with Coast Hotels’ commitment to growing talent from within, the company announced three internal promotions:

Commercial Growth

Nooshi Akhavan has been promoted to Vice President, Commercial Strategy. Akhavan has been with Coast Hotels for nine years, most recently serving as Director, Revenue Performance & Distribution, where she has led advancements in revenue management technology and data-driven decision-making.

People and Culture Development

Glen Merx has been promoted to Vice President, People & Culture. Merx, who has been with Coast Hotels for over nine years, previously served as Director, People & Culture, where he helped strengthen Coast Hotels’ workplace culture and championed leadership development programs across the organization.

Revenue Strategy Innovation

Amin Himani has been promoted to Director, Revenue Performance & Distribution. Himani’s analytical expertise and collaborative approach have contributed significantly to the company’s commercial performance and continued innovation in pricing and distribution strategy.

“These appointments reinforce our momentum and strengthen our presence across North America,” added Machiura. “Nooshi, Glen, and Amin bring proven leadership that will help us continue to deliver value and service to our guests and partners.”

Austin, Texas, USA – November 24, 2025: Cendyn, a global integrated hotel technology and services company, is leading the market shift to AI search in partnership with DirectBooker by enabling hotel direct booking rates to be visible in AI search results.

The launch of Cendyn AI Connect, a new distribution channel within the Cendyn DMP, pushes hotel Availability, Rates, and Inventory (ARI) directly into AI search platforms such as ChatGPT, Claude, and Gemini through a Model Context Protocol (MCP).

With the ever-growing adoption of AI search for travel planning, hotel owners are becoming increasingly aware of the impact AI will have on business. Currently, AI search platforms largely surface OTA listings, leaving hotels unseen at the exact moment travelers are making decisions. AI Connect ensures hotel direct rates and availability can be surfaced organically when travelers engage with AI trip planners, complementing existing hotel digital strategies by reclaiming visibility on emerging channels, without adding marketing overhead.

By utilizing a direct connection for distribution through an MCP – a new open standard designed to let AI models (like ChatGPT or Claude) connect with external tools, data sources, and APIs in a secure and consistent way – Cendyn is making essential hotel information available seamlessly and efficiently to these AI models.

Cendyn is currently inviting hotels to join a select beta group to be at the forefront of innovation and expand their reach in the era of AI travel search. Throughout this beta-phase, Cendyn will start to surface clicks and completed bookings attributed to AI channels as consumers gradually adopt AI search in their travel planning.

“As travelers reshape how they plan and book travel, we need to ensure our customers remain highly visible and are at the forefront of this compelling market shift, while avoiding OTA dependency,” said Michael Bennett, CEO & President at Cendyn. “Many hoteliers understand the importance of early adoption, especially given the existing challenges of maintaining visibility in front of travelers, and competing with OTAs to manage cost of acquisition. While we may be seeing AI-driven search bookings starting small, we know it will shape competitive advantage for years to come.”

"Real travelers care about the best value they can get for their trip," said Steve Kaufer, Board member, DirectBooker. "This partnership with Cendyn will enable hotels to have a direct line into AI tools like ChatGPT and Gemini and be discoverable from the offset - helping to cut out traditional intermediaries. Hoteliers can now embrace the next travel revolution with their best direct rates and availability, visible via our MCP, ready for that moment when their customers are using AI to plan and book their trips."

The release of AI Connect as an additional channel in the Cendyn DMP means hoteliers will be able to track bookings that originate from AI platforms. With over 32,000 customers worldwide in more than 150 countries, Cendyn generates in excess of $20 billion in annual hotel revenue. AI Connect will ensure no property is left behind as the AI travel landscape evolves.

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Toronto, ON (November 20, 2025) — is excited to announce its second location in Northern Ontario with the opening of the newly built in Fort Frances.

“Demand for extended-stay accommodations continues to grow,” said Ben Cohen of Woodmere Developments , developer of Studio 6 in Fort Frances. “With fully equipped kitchenettes, a modern design, and a range of thoughtful amenities—including our dedicated mini-sticks room—Studio 6 in Fort Frances is built to deliver a comfortable and memorable guest experience.”

The all-new 69-room Studio 6 in Fort Frances combines contemporary comfort with everyday convenience. Each spacious suite includes a full-size refrigerator, cooktop, utensils, and a dining and work area, ideal for short or longer stays. Guests can enjoy pet-friendly accommodations, free Wi-Fi, on-site laundry facilities, and ample free parking for large vehicles. Plus, with local arenas just minutes away, the hotel’s one-of-a-kind mini-sticks room offers a fun indoor space for kids, teams, and families to unwind with a game of indoor mini hockey.

“We are thrilled to open our second Studio 6 in Northern Ontario,” said Irwin Prince, President and COO of Realstar Hospitality . “Developed with our friends at Woodmere Developments, this new location strengthens our presence in the region. Fort Frances is a growing community with strategic access for travellers from Canada and the United States, making it an excellent market for the continued expansion of the brand.”

Located at , Studio 6 Fort Frances is situated along the shores of the Rainy River and Rainy Lake, in the heart of Ontario’s renowned . Bordering International Falls, Minnesota, the hotel is only a short drive from .

Surrounded by outstanding outdoor attractions, Fort Frances offers year-round opportunities for adventure. From fishing on pristine lakes to exploring scenic hiking trails and enjoying well-maintained snowmobile and cross-country skiing routes, the area provides endless ways to experience the region’s natural beauty—all easily accessible from the hotel. As one of the oldest communities west of Lake Superior, Fort Frances also delivers rich cultural experiences, including the , along with a vibrant downtown filled with local shops and restaurants. For guests visiting for tournaments or sporting events, the hotel is just minutes from the , one of the region’s premier recreation facilities.

Reservations for Studio 6 in Fort Frances can be made by visiting , calling the toll free reservations line at 1.800.899.9841 or via the

ARLINGTON, Va. – 20 November 2025 – Canada’s hotel industry reported its highest 2025 monthly growth rates in average daily rate (ADR) and revenue per available room (RevPAR), according to October 2025 data from , a leading global provider of commercial real estate information, analytics, and online property marketplaces.

October 2025 (percentage change from 2024):

• Occupancy: 69.8% (+2.1%)
• Average daily rate (ADR): CAD214.09 (+7.0%)
• Revenue per available room (RevPAR): CAD149.49 (+9.2%) 

Among the provinces and territories, Newfoundland and Labrador reported the largest gains in occupancy (+11.9% to 70.0%) and RevPAR (+19.0% to CAD121.03).

Nova Scotia registered the highest increase in ADR (+10.7% to CAD207.78). 

Among the major markets, Toronto saw the largest jumps in ADR (+14.8% to CAD294.90) and RevPAR (+17.3% to CAD239.81), due to the impact of the 2025 World Series.

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